Adobe currently has three dozens apps in the App Store. But one app is still missing. According to a report from Bloomberg, the company could be working on a full-fledged version of Photoshop for the iPad. And it makes sense for a ton of reasons.
First, it’s clear that the iPad has become powerful enough to run complicated image editing software. Just two days ago, Serif launched Affinity Designer for the iPad, an Adobe Illustrator competitor. You can also look at benchmarks to find out that the iPad Pro is now more powerful than most mid-range laptops.
Second, now that you can effortlessly sync your files and projects across multiple devices, many people work using multiple devices. It’s been true for many years if you’re just working on a Microsoft Word file on your work computer and your personal laptop for instance. Maybe you use Dropbox or OneDrive to stay on the same page. But it’s also true with huge media libraries now.
And when it comes to Photoshop, the Apple Pencil and touch screen makes the iPad a particularly useful device. Maybe you need a big screen to look at a photo, but maybe you want to use the Apple Pencil to interact with the photo.
Finally, bringing Photoshop to the iPad makes sense on a business model perspective. Now that Adobe has shifted to a subscription model, the company needs to increase stickiness as much as possible. If you end up spending more time in Adobe apps because your favorite app is on all platforms, you’ll keep paying for Creative Cloud every month.
This project will be an engineering achievement. But this isn’t the first time Adobe is developing a single app for multiple platforms.